Seeking Social Changes
through Culture

Dublin’s Culture Connects had begun the implementation of Dublin City Council’s Culture Strategy 2016-2021. It comprised of a programme of activities and projects which seek to build on engagement and connection/reconnection in the city through partnerships that are meaningful to citizens of Dublin. These programmes focus on creating space for experimentation, modelling new partnerships and testing ways of working.

I was given the opportunity to work with the amazing people in Dublin’s Culture Connects in helping them to develop a brand identity, strategy document, website, email newsletter and many other ongoing pieces of artwork

Molecules, Maps and DNA →

These were the three potential themes I used for logo exploration. They were chosen as they related well to the design brief and steered clear of using more obvious associations with Dublin and it’s Landmarks. After some back and forth we decided that the molecules theme was the strongest option presented. The letters DCC were abstracted into connected molecule shapes and arrange next to one another in an organic arrangement. The mark has a really nice hidden negative space shape within it. Initially you will notice it is a letter D also made up of two C’s but the space between the D and the two C’s forms a face which represents the people of Dublin, the living ever -evolving and growing life of the city that strives forward connected by culture and each other.

Online Repository →

I worked with Dublin’s Culture Connects to first develop a blog and then a fully fledged online repository for blog posts, images and videos. This responsive and mobile friendly website is constantly growing and evolving with the initiative. Visit Dublin’s Culture Connects to take a look and get involved.

Top ‘n’ Tail →

Dublin’s Culture Connects are producing wonderful video content to document the projects taking place all around the city. Each video needed an introduction and closing animation to both brand and give the viewers more information on each project.

Read All About It →

Each month I prepared a newsletter that be mailed out to all of the subscribers on the DCC’s mailing list. These emails are created in HTML and sent out via Mailchimp to ensure they look pixel perfect when they are successfully delivered to each recipient’s inbox.


I thoroughly enjoyed working with the DCC team to develop such an important brand that brought and continues to bring people of Dublin city together through vital cultural initiatives. Above is just a sample of some of the work I created for the team. There were also event banners and various other printed pieces needed to promote DCC’s great work.